![]() Ten years ago, social was a very different story. ![]() My first brand I worked on was Elizabeth Arden. Peirona: I started off on the agency side, working at a creative agency and developing strategy. Wolfram: Tell us a bit about your career and how you've seen the industry evolving. Read on for the nitty-gritty of how MAC grew their follower base from 1 to 18 million and successfully addressed animal testing accusations, lowering the frequency of such accusations from 25% to 2%! (Prefer to watch a video? Full recording here.) Their page has blossomed thanks to a vast influencer network, great engagement, and a low number of vitriolic troll posts which have become common on the internet.įor those who missed the conference, we put together the Q&A transcript of the best highlights from the fireside chat. MAC x Aaliyah will be available at on June 20 and in select stores on June 21.At over 18 million followers, MAC’s Instagram account is the most-followed beauty brand on the surging social network. “When I’m long gone, I want people to see me as someone who can do it all,” she said. Perhaps the promising star said it best when MTV asked her what she hoped her legacy would be. “She always dreamed of having her own makeup line, and we wanted it to feel familiar but also be able to move into the future, because she was always so revolutionary with her looks.”Īnd here we are, 17 years after Aaliyah’s passing, still watching her videos and singing her songs and begging for just a little more. That high-octane gleam in her “More Than a Woman” video can be approximated (though not 100 percent perfectly re-created-everyone who knew her has said she was lit from within) with Baby Girl bronzing powder. Meaning, if you want to re-create that signature glossy nude pout, now you can mix Try Again matte lipstick with a sheer nude lip glass in a shade called Brooklyn Born. They are very protective of my sister, which is heartwarming.” Of course, the fans, or “‘the special ones’ as my mom calls them,” adds Haughton, are the reason this collaboration is here in the first place, thanks to an online petition that publicly pleaded for MAC to consider creating one. “But if they see something that is not approved by, they attack it. “My sister’s fans are so lovely and respectful,” says Rashad Haughton, Aaliyah’s older brother and longtime collaborator and confidant-an obvious stand-in to cocreate this limited-edition line in her honor. After all, it’s the look that launched countless copycats, most recently, and controversially, Kim Kardashian West. In the roomful of mirrors that adorns the award-winning short, even Aaliyah can’t help but check herself out. With her rock-solid abs and finely sculpted arms, the R&B star, then just 21, showcases major ’90s and early-aughts beauty codes: long and silky straight hair smoky, wide-eyed lids glossy nude lips a chunky diamond choker that perfectly matches her bralette. Within the video’s first frames, it becomes clear why the late triple threat was the inspiration for a new cosmetics collection with MAC, launching later this month. Because we know you’ve seen it, rewatch the beloved music video for “Try Again,” Aaliyah’s chart-topping song that soundtracked her first feature film, Romeo Must Die.
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